Going Global, Influencer Business, Sustainability

What You Need to Know for a Future-Proof Small Business:

Would You Rather Be a Thought Leader or an Influencer?

Here's a question with no wrong answer--though the answer might be illuminating (and isn't that the point of no-wrong-answer questions?): Would you rather be a thought leader or an influencer? Both are experts, but have different goals. Find out which form of expertise suits your nature better and find ways to monetize it.

Learn the essentials of being an influencer vs. a thought leader.

Essential Advice on Going Global

A fitting publication from Ray Titus for Fast Company several weeks back called, “Three tips for expanding your business internationally after achieving success in the U.S.” 

Find out what it takes to compete as a small business in a global marketplace.

What Kind of Service-based Business Are You?

If you are a service-based business, you have three key options on how to structure your services. Sometimes, you might offer services that fit into two areas, but one is often more important than the other. Rachel Klaver is a marketing strategist, specialising in lead generation and content marketing. Rachel explains the biggest management mistakes that cost service-oriented entrepreneurs clients and revenue, and backs it up with her own experiences as a consultant. 

Avoid the biggest mistakes as a service-based business.

Sustainability for Entrepreneurs — Why It Matters 

...and how to achieve It! Consumers expect businesses to match their values today, showing a rising preference for ethical brands. According to the 2021 Global Sustainability Study, 85% of people altered their purchase behavior towards more sustainable goods in the past five years, and 60% now say that sustainability is an important purchase factor. Consumers expect businesses to match their values, showing a rising preference for ethical brands that are climate-friendly, supportive of social justice causes and champions of diversity.

Learn what it means to be a sustainable entrepreneur.

Creating a Strong Foundation for Your Startup with AI

As more and more businesses are being hit with data privacy concerns, antitrust regulations, and other regulatory scrutiny, companies (especially startups) must take proactive steps to remain on top and get ahead. One of the most beneficial moves companies can take is implementing artificial intelligence.

Explore the benefits of leveraging AI technology to fuel startup growth.

How to Use Video Marketing to Upgrade Your Advertising Strategy

If you want to market your business effectively, you need to embrace the popular formats with today’s consumers. In 2023, that often includes video marketing. You need tips for evolving your digital marketing strategy through video and other powerful strategies?

Read on to learn how to use video marketing to upgrade your advertising strategy.

22 Types of Content You Should Create to Reach Your Audience

Are you looking for ways to reach a new audience online? Want to learn the content types that will attract people to your brand?

Click here for an infographic on the most popular content formats for customer acquisition.