Black History Month, B2B Content Marketing, AI Tools

Your Weekly Wisdom: Business Growth & Innovation

Inspiring Success Stories of Black-Owned Businesses

From coding to creole cooking: For Black History Month, read about the journeys of inspiring Black entrepreneurs who have built thriving franchises, making a lasting impact across varying industries.

Celebrate Black History Month and meet inspiring entrepreneurs from the neighborhood.

5 Questions to Help You Identify Marketable Ideas

When you're working on bringing a product or service to market, sometimes it can feel very burdensome -- like you're pushing a heavy load skyward. A lot of effort is required and you're becoming exhausted in the process. But this is to be expected, right? You're always hearing that every new idea takes time, effort, patience, determination, and plain hard work to become successful. Some ideas are much easier to launch than others. Learn how to spot the difference!

In this article, you'll find five questions to help you identify marketable business ideas! 

B2B Content Marketing Strategies

Content is key for generating high-quality leads in B2B marketing. You must know how to leverage content to begin and nurture meaningful interactions. Words and graphics have the power to drive conversions and forge lasting connections. Ultimately, successful content marketing isn’t just about being noticed but being remembered.

Unlock B2B leads with high quality content! 

14 Ways to Boost Your Discoverability on Social Media

As the online marketplace grows increasingly competitive, businesses must put in strategic effort to stand out from their competitors. Social media can serve as a powerful and cost-effective tool in achieving this goal by getting a brand’s products and services in front of the right audience.

This is how you target the right community!

This Obscure Product Gained Viral TikTok Fame

While Star Brands benefit from the viral marketing, experts warn that viral fame can be fleeting and emphasize the importance of establishing brand loyalty. Sales of The Pink Stuff quadrupled since 2018, reaching about $125 million a year, thanks to the product's virality on platforms like Instagram and TikTok. Learn why Sophie Hinchliffe's social media influence transformed The Pink Stuff from little-known cleaning paste to household name.

Get to know the TikTok star The Pink Stuff!

How Financial Services Businesses are Using Automation

The finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis. HubSpot contacted finance professionals and asked how they use AI and automation and their tips for starting with AI. Plus, the tools that you should trial for your finance business.

Learn more about automation strategies and AI tools in finance.

Is It Time to Automate Your Business?

With business automation, you can free up hours while improving customer and employee experiences. These tools don’t require specialized knowledge or coding experience. Most offer drag-and-drop editors for custom workflows or automate basic activities, from recurring invoices to weekly progress reports. urn your inefficient workflows into streamlined processes with no-code automations. Here are ai solutions for your finance, HR, sales, and customer success teams.

Dive into 18 AI tools for small businesses.