Holiday Sale, Instagram Guide, Small Business Saturday

Unlock Potential: This Week's Biz Compass!

How to Transform your Company's Website into a Real Money Maker

For service-based businesses, turning your website into one that can actually make you money presents an opportunity to open up an untapped revenue stream and increase customer satisfaction. Here's a strategic plan for SMBs and the agencies that serve them, emphasizing the benefits of transforming websites into transactional sites.

This is how you transform your website into a real money maker.

Holiday Spending Predictions for 2023 Look Bright for SMBs

In good news for the nation’s retailers (online and in-store), the National Retail Federation (NRF) recently released its holiday spending forecast, showing holiday spending is predicted to set new records. Between November 1 and December 31, American consumers will likely spend between $957.3 billion and $966.6 billion, an increase between 3% and 4% from 2022. Sales in e-commerce will increase even more. 

Learn about your customers' willingness to buy in the 2023 Christmas season.

Why Identifying your Target Market is Critical

As a business owner, you want to ensure your product or service is accessible to everyone, right? After all, the more customers, the better! While it sounds good in theory, trying to please everyone is impossible, not to mention expensive, and can yield poor results. With this in mind, let’s explore why identifying your target market is so critical for marketing success and how you can do it to boost your marketing performance.

Read here why identifying your target market is crucial. 

Instagram Updates: Reels Tools, Ads Features, Shopping, and More

Are you up to date on changes from Instagram? Wondering which recent Instagram updates are important to marketers and business owners? From reels, tools, ad functions to shopping and more – in this article, you will learn about the most important changes to Instagram that will affect your marketing.

These are the most important Instagram updates 2023.

How to Align Your SEO Strategy with Google's A.I.Search Lab Updates

Google recently released three new features designed to capture consumers turning to A.I. to shop, and any business with an SEO strategy will want to master them. The search giant, which in May launched Search Generative Experience (SGE)--an A.I.-powered experiment that employs A.I. for shopping--rolled out another SGE update on November 16. SGE will "help holiday shoppers more easily get inspired and find that perfect holiday gift," Google said in a blog post. 

Three things you need to know to take advantage of AI for your SEO strategy.

#ShopSmall on Small Business Saturday, November 25!

Small Business Saturday, nestled between Black Friday and Cyber Monday, has grown into a popular annual tradition since its 2010 inception by American Express. This day highlights and supports small businesses, giving local retailers, service providers, and micro manufacturers a chance to stand out. Use Small Business Saturday to offer your customers a very special experience and kick your holiday season sale up a notch!