Black Friday, TikTok SEO, Innovation Culture

News: Things To Know For Founders And Young Start-ups

TikTok SEO: How to Increase Your Discoverability on TikTok

TikTok SEO (search engine optimization) means enhancing your TikTok videos to appear at the top of search results on the app. The key focus is on improving the searchable element of videos and connecting it with interested users. TikTok has been adding more features to support increasing video discoverability on the platform. Recently, they announced a massive expansion of their video description field from 300 characters to 2,200 — this increases the space available to add text about your clip by 730%. Find out why TikTok SEO is important for small businesses and learn about the TikTok SEO Ranking Factors.

Extra-Hint: The Discover List 2022 showcases 50 incredible creators who are driving positive impact on TikTok and beyond. Meet The TikTok Creators Of 2022.

3 Ways To Improve Your Marketing Strategy For 2023

As the success of marketing strategies becomes more dependent on real-time data and evolving technology, new marketing approaches are necessary. Getting to know your audience doesn’t look the same as before because third-party research and data are becoming less relevant. And new analytics tools are providing up-to-the-second details on which campaigns work and which ones should go away. Improving your future marketing efforts is critical, as these efforts will impact your company’s ROI. Here are three ways to improve your marketing strategy for 2023.

Using Google Analytics’ Site Search feature to improve your content

When it comes to keyword research, we almost always rely on tools that show us the habits of our potential audience. By using the Site Search feature in Google Analytics, we can find keyword data about our actual visitors. Delving into what people are searching for once they’ve already landed on your site can help you make improvements to the content and structure of your site. Get more information about the Site Search feature in Google Analytics and how to use it.

Holiday Season: Small Business Saturday on November 26

The head of the U.S. Small Business Administration (SBA) has called upon Americans to ‘Shop Small’ throughout this holiday season, as well as on Small Business Saturday on November 26. 

As our economy continues to stabilize, it’s more important than ever that consumers shop and dine small during the holiday shopping season. We continue to see positive impacts and opportunities for our small business owners through President Biden’s economic agenda, and Small Business Saturday is another chance for us to further strengthen America’s entrepreneurs with our local and online spending and promotion.

–  the SBA’s Administrator, Isabella Casillas Guzman

In the SBA Initiatives section of the organization’s website, small business owners can access free Small Business Saturday marketing materials such as poster samples and social media resources. Consumers can also find participating businesses in their local area: Get Involved in Small Business Saturday.

5 Key Ways to Create an Innovation Culture

In today's business climate, innovation is more than a buzzword. It is a necessity for businesses that want to stay competitive. In a June 2020 report on "innovation in a crisis," McKinsey found that 90% of executives believed the COVID-19 crisis would fundamentally change how they do business in the next five years. Yet, only 21% reported having the expertise, commitment and resources to accomplish the necessary changes. Here are five ways to ensure innovation is a part of your business.