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SEO Myths, Branding Strategies, TikTok Ban Guide

Unlock the truth behind SEO myths and boost your search rankings! Discover branding strategies that elevate your business above the noise. Plus, the TikTok ban—what it means for your marketing tactics and how to stay ahead. Don’t miss these essential insights in this week’s ZANDURA newsletter!

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Weekly Strategies for Small Business Success

What Does The Potential TikTok Ban Mean For SME Marketing?

Legislation was recently passed and signed into law stating that social media juggernaut TikTok must sell itself to another company or be banned from operating in the United States. TikTok’s parent company, Chinese-owned ByteDance, plans to challenge the law in court. If the social media platform is banned (it won’t happen until at least 2025), it not only leaves a hole for TikTok’s 170 million American users, but also for many small businesses that use the social network as a marketing tool.

Here is how to adapt to TikTok’s seemingly constant changes.

The Future of SEO — 3 Trends Every CEO Should Know

AI has caused so many changes in SEO. This article is intended to give entrepreneurs an understanding of how the changes are impacting their online visibility and what they can do to maximize their business growth. Curious about the future of SEO?

Learn the top SEO trends to pay attention to.

How to Check Your Website’s SEO Rankings (and Improve Them)

Building a data-informed search engine optimization strategy is critical for every brand. But before you can start improving your site’s SEO, you’ll have to learn how to monitor your website’s SEO rankings in the first place. Earning rankings for strategically important keywords is a clear sign that your approach is working, but the difference between a top-10 ranking versus a top-3 ranking can lead to a massive difference in organic traffic.

How to check and improve the SEO rankings of your website.

Biden Sides with Labor Over 5,300 Franchise Owners

Washington is a town built on virtue signaling and hypocrisy. Recently, the biggest culprit was none other than the White House itself. President Biden said all the right things during Small Business Week, but his action on a key issue impacting millions of small businesses told a far different story. With the president's veto of a bipartisan Congressional Review Act (CRA) resolution that would have overturned the expansion of the joint employer rule, the Biden Administration showed that it cares more about special interests than small business owners.

Read about the President's veto on Bipartisan CRA Resolution.

6 Affordable and Efficient Tools for Boosting Employee Communication

Good workplace communication improves employee engagement, reduces conflict, and improves collaboration. Tools like Slack and Monday integrate with smartphones, allowing employees to communicate easily and view work-related discussions and files without being attached to a computer. 

Explore 6 digital tools to boost employee communication.

8 Innovative Brand Marketing Solutions to Revolutionize Your Business

Standing out from the crowd is very important in today’s fast-paced market. Traditional methods don’t work anymore because customers are pickier than ever. Welcome to the age of creative brand marketing strategies that are meant to intrigue and captivate.

Learn 8 game-changing brand marketing ideas for your business.

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Boost Your Brand: Facebook Strategies That Work!

Boost your business on Facebook! Our guide reveals the ultimate marketing strategies for solopreneurs and small business owners. Learn to create a magnetic page and engage effectively with your ideal audience.

TikTok Goldmine: Small Biz Success Unleashed

Boost your small business on TikTok! Learn effective strategies, engage with trends, and collaborate with influencers to gain visibility and grow your brand!

How to Conduct Keyword Research Like the Pros

In this guide, we will address the importance of keyword research, provide insights into the best free keyword search tools for small business owners, and explain why TikTok poses a threat to classic keyword search-based queries.

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