Test: Do You Think Like an Entrepreneur?
Are You Ready to Start Your Business?

What Personality Traits Define Successful Entrepreneurs?
Starting a business isn’t just about a great idea or having money. According to David McClelland, one of the pioneers in motivational entrepreneurship research, personal traits like the need for achievement and risk tolerance are key predictors of success. The SBA and the U.S. Chamber of Commerce agree: understanding your personal fit is a smart first step before registering your LLC or crafting your business plan.
McClelland’s research highlights five core traits that form the basis of a successful entrepreneur’s personality:
- Need for Achievement (nAch)
- Internal Locus of Control
- Moderate Risk-Taking
- Power Motivation (Influence)
- Social Affiliation (Networking Initiative)
These traits help shape not just your mindset—but your long-term behavior in high-pressure, uncertain business environments.
20 Questions to Ask Yourself Before Starting a Business
This self-check is for first-time founders, freelancers, small business owners, and anyone considering entrepreneurship. Whether you're launching a Shopify store, opening a café, or creating a tech startup, these questions apply to all industries.
Achievement Motivation
- Do I set challenging but realistic goals for myself?
- Do I actively seek feedback to improve my performance?
- Do I get personal satisfaction from solving problems?
- Am I willing to work long hours to reach my goals?
Internal Locus of Control
- Do I believe I can shape my own success?
- Do I take responsibility when things go wrong?
- Can I stay motivated even without external rewards?
- Am I adaptable in the face of changing situations?
Risk Tolerance
- Am I comfortable making decisions with incomplete information?
- Can I handle financial uncertainty without panicking?
- Do I prefer moderate, calculated risks over playing it safe or going all-in?
- Would I invest in my own idea if I were a stranger?
Power and Influence Motivation
- Do I enjoy taking the lead on projects or initiatives?
- Can I influence others to get behind my vision?
- Do I manage conflict well in teams?
- Am I comfortable making tough decisions even when unpopular?
Social Affiliation and Networking
- Do I actively seek out mentors, advisors, or collaborators?
- Can I build trust quickly in new relationships?
- Do I know how to leverage my network for business growth?
- Do I value partnerships and community support over going it alone?
photo credit:
iStock.com/MotionIsland