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Customer Acquisition, Holiday Sale, SEO Tips

How SEO and content marketing work together. 11 ways small businesses can compete with major retailers for holiday sales. 3 key lessons every entrepreneur can learn from failure in business. Get the most important news for founders and young start-ups to drive your business forward.

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News: Things To Know For Founders And Young Start-ups

How SEO and Content Marketing Work Together

With both SEO and content in your marketing strategy, the results will be much more impressive than using either alone. SEO and content marketing go together so well. They just work. For best results, you shouldn’t do content marketing without considering how SEO fits in. Conversely, you shouldn’t do SEO without understanding how content provides substance and connection to what ultimately matters at the heart of it all: your audience. With both content and SEO working together, you’ll hit two bullseyes. You want to know what they are? 

➔ Learn more in the news report from Search Engine Land

What Is Google Shopping and How Does It Work?

How does Google Shopping work? And why are so many ecommerce retailers and entrepreneurs using Google Shopping to sell products and grow their brands? In this brief guide, Shopify will cover what Google Shopping is, and why it’s important for many businesses across a variety of industries.

➔ Learn more about Google Shopping with Shopify's guide

4 Keys to a Smooth eCommerce Process

Your end-to-end eCommerce process starts from the moment your customer places an order to the second it’s delivered. Streamlining that process can improve customer satisfaction, save costs, and boost profit margins, but it often requires internal adjustments as well as outsourcing to make an impact.

➔ Read on to learn more about seamless e-commerce

11 Ways Small Businesses Can Compete With Major Retailers for Holiday Sales

Cyber Monday and Black Friday are great opportunities to attract customers to your small business, but there is often a lot of competition from major retailers during the holiday season. While your small business may not be able to compete on the same level as a major retailer, there are a lot of strategies you can use to sell more products or services through the end of the year. To help you plan ahead for the big holiday sale days and beyond, the members of Young Entrepreneur Council (YEC) answered the following question: What’s one tip you have for how small businesses can compete with major retailers during times like Cyber Monday and Black Friday? How can they draw in customers?

Here’s how to stand out from the competition

Helping Entrepreneurs Get To Where They Want To Go Faster

As a business owner, how do you find the right resources at the right time? Carolyn Rodz co-founded a free digital platform that connects business owners with the resources they need to launch and grow. In this episode of the Duct Tape Marketing Podcast, the hosts talk about how HelloAlice helps small business owners on their entrepreneurial journey by providing access to relevant funding networks and technical assistance tools along the way.

Listen on to the Duct Tape Marketing Podcast

3 Key Lessons Every Entrepreneur Can Learn From Failure in Business

When it comes to the entrepreneurial journey, learning is the pathway to success, and that learning often comes from failure. No entrepreneur likes to fail, but the fact is most do. Successful entrepreneurs learn from their mistakes and apply these learnings to the pursuit of their dreams.

Some very successful entrepreneurs of yesterday and today experienced failure and learned from it on their way to success, e.g. Steve Jobs, cofounder of Apple, was fired from the company in the mid-1980s but was hired back in 1997 and led the company to meteoric growth. Author J.K. Rowling submitted Harry Potter and the Philosopher’s Stone to 12 publishing houses, which all declined to publish it—now more than 120 million copies of this book have been sold.

Learn about failure as an opportunity

America’s Biggest and Business Networking & Educational Event for Free

The Houston Small Business Expo 2022 is one of the largest events, bringing together keynote speakers, vendors, suppliers, and other experts across a range of fields in today’s digital ecosystem. On November 15th you will hear from industry leaders in the small business segment addressing training, networking, selling your business, health insurance, franchises, and much more.

➔ Click here to register for the Houston Small Business Expo 2022 for free 

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